Kaushani Roy

Experience

1. Creative Head

   Idiotic Media

   Nov 2025 — Present · Mumbai, IN

   As Creative Head at Idiotic Media, I lead the overall creative direction of the agency, ensuring that every piece of content we produce is fresh, strategic, and aligned with brand objectives. My role involves managing and mentoring a multidisciplinary creative team, setting clear creative standards, and building processes that support high-quality output at scale.I work closely with strategy, production, and influencer teams to translate brand insights into strong, well-crafted campaigns. From concept development to execution, I oversee the full creative lifecycle and ensure that our work remains consistent, culturally relevant, and effective across platforms.A key part of my mandate is to strengthen Idiotic Media’s creative identity driving work that not only performs but also meets industry benchmarks for excellence. This includes developing content frameworks, refining tone and visual language, ensuring creative efficiency, and contributing to award-focused projects that highlight the agency’s capabilities.In short, I am responsible for leading the creative vision, elevating content quality, and ensuring our ideas reflect both industry expertise and a strong understanding of digital culture.

Education

• Lakshdham High School

  High School Diploma, ICSE

• REVA University

  Diploma of Education, Creative Writing

• Sophia College, Mumbai

  Bachelor of Arts - BA, Philosophy