Kaushal Parekh
Brand Strategist | MICA \'23 | Axis Securities | Associated Advertising | Leo Burnett | Flipspaces
- Role
- Product Marketing Manager at Axis Direct
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Kaushal Parekh
Strategic marketing professional with a finance foundation and a proven track record in…
Experience
Product Marketing Manager
Jun 2024 — Present · Mumbai, IN
Designed and implemented integrated marketing plans for an extensive financial product ecosystem spanning Equity, Derivatives, IPO, NCD, and specialized offerings like Younique and InstaOptionOrchestrated data-driven digital marketing strategies, leveraging analytics to optimize campaign performance across the full spectrum of financial productsLed end-to-end marketing initiatives for a diverse portfolio of 20+ investment products including SmartEdge Plus, Axis Intellect, Global Investing, and Unlisted SharesConceptualized and executed strategic GTM initiatives for new product categories, with a particular focus on PMS insurance product introductionUtilized data-driven market research to identify friction points in the investor journey across various wealth management productsDeveloped precision-targeted acquisition strategies across product lifecycles, optimizing audience selection for new launches, upselling opportunities, and cross-selling initiativesPioneered social media marketing initiatives tailored to distinct investor segments, creating product-specific content that resonated with targeted audience profiles
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