Kausar Borbhuyan

About Kausar Borbhuyan

I build demand engines that don’t just generate leads, they drive real revenue.My journey started in digital marketing, running ad campaigns and learning how every click impacts the bigger picture. Over the past 7+ years, I’ve grown into a B2B SaaS marketing leader who understands how to connect GTM strategy with day-to-day execution.I’ve worked with companies at various stages, helping them shift from random acts of marketing to repeatable, scalable programs. Whether it’s launching a new market, improving funnel efficiency, or aligning sales and marketing, I focus on outcomes, not just activities.What I bring to the table:* Building demand generation from the ground up* Running integrated programs across paid, content, SEO, and lifecycle* Designing GTM plays based on segment, persona, and buyer stage* Driving alignment between marketing, sales, and revenue teams* Improving pipeline quality, velocity, and conversionImpact I’ve delivered:* Managed $700K/month in paid media while cutting cost per SQL by 25%* Improved MQL to SQL conversion by 20% through better journey alignment* Launched multi-region GTM programs in APAC, EMEA, and North America* Delivered results for brands like Multiplier, Egnyte, Leena AI, and WebEngage-If you\'re building a high-performance marketing engine and need someone who blends strategy with execution, I’d love to connect.

Experience

1. Growth Marketing Manager

   Multiplier

   Dec 2024 — Present

   At Multiplier, I lead global paid acquisition efforts across Google Ads and LinkedIn to generate qualified pipeline for our Employer of Record (EOR) solution, targeting markets across APAC, EMEA, and North America.Key Responsibilities & Impact:Own the global performance marketing strategy across Google & LinkedIn — from campaign architecture and audience segmentation to creative testing and budget management.Align campaign structure with GTM motions including direct sales, outbound, and partner-led models — ensuring channel-fit and higher lead quality.Collaborate closely with the SDR team to optimize lead flow — improving conversion rates through lead scoring updates, feedback loops, and funnel workflow enhancements.Support SEO and content teams by sharing keyword trends, landing page insights, and search intent data to inform organic strategy.Run continuous A/B tests across messaging, ad creatives, and landing pages to drive improvement in CTR, CVR, and CPL.Track and optimize key metrics such as CAC, SQL conversion, and pipeline contribution at a regional level.This role has deepened my ability to blend performance tactics with GTM strategy, improve funnel velocity, and collaborate cross-functionally to drive measurable growth.

Education

• SIES College of Management Studies - India

  Master of Business Administration - MBA, Marketing

  2017 — 2019

• Bharda New High School

  School, SSC board

  1999 — 2009

• M.H. Saboo Siddik College Of Engineering

  Bachelor of Engineering (B.Eng.), Electronics Engineering

  2011 — 2015

• K.C College

  Junior College, Science

  2009 — 2011