Kausal R S
Marketing Specialist @ EY | E-marketing | Marketo
- Role
- Marketing Coordinator at EY
- Location
- Kochi, IN
- LinkedIn followers
- 500 followers
About Kausal R S
Energetic marketing professional with 9.5 years of expertise in Digital Marketing, Brand…
Experience
Marketing Coordinator
Sep 2017 — Present · Cochin, IN
Marketing content strategy: Plan, develop, and execute · Connect with stakeholders to understand project and campaign needs, objectives and scope to effectively develop and innovative content. · Preparation of e-campaign activity using Marketo · Building and maintaining data in CRM tools, conducting GDPR analysis to ensure compliance and optimizing data-driven marketing strategies· Orchestrated 200+ UK/EMEIA-wide campaigns and marketing communications, demonstrating exceptional organizational skills, leading to increase in campaign effectiveness. · Leveraged advanced features of Marketo to automate email marketing campaigns, leading to improvement in efficiency and increase in conversion rates. · Managed CRM data for clients, ensuring GDPR compliance and improving data accuracy.· Generated and presented regular reports on campaign performance, utilizing tools like Google Analytics and Marketo, enabling data-driven decision-making at both tactical and strategic levels. · Established key performance indicators (KPIs) and benchmarks, allowing for continuous evaluation and refinement of marketing strategies. · Developed comprehensive digital marketing strategies to enhance brand visibility & customer acquisition · Preparation and distribution of readership stats and analytic reports · Working closely with different teams to get the project done effectively. · Updating of internal systems, marketing calendars etc. as required to promote the teams activity · Managing the queue of incoming requests and allocate tasks to team members. · Delivering process training to new team members. · Providing data with analytics to key stakeholders, detailing the outcomes of marketing automation campaigns and website performance.
Skills
- Business Development
- Leadership
- Online Marketing
- Business Strategy
- Project Management
- Corporate Branding
- Marketing
- Microsoft Office
- Management
- Strategic Planning
- Social Media Marketing
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