Kat Yu
Art Director, Avatars Economy, Wearables & Interactive Experiences @Meta
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WORK HISTORY
Art Director, Avatars Economy, Wearables & Interactive Experiences @Meta
Los Angeles, CA, US
Defined visual language and styling direction across avatar wearables, AR, and immersive social experiences- Led concept styling and seasonal creative direction for apparel, accessories, and digital wearables (Avatar Style 1 and Style 2)- Curated clothing assortments in partnership with product and merchandising teams- Styled full looks and art directed concept and production artists to ensure cohesive silhouette, fit, and brand consistency- Worked directly with fashion and lifestyle brands on partnerships, translating brand identity into platform-native collections- Helped define modular styling systems enabling expressive mix-and-match looks at scale- Led creative reviews and presentations with cross-functional partners and leadership- Mentored senior artists and led multidisciplinary teams across concept, 3D, and technical disciplines
EDUCATION
Parsons the New School for Design
Bachelor of Fine Arts, Emphasis; Fashion Design
Academy of Art University
Master of Fine Arts (MFA), Game Development
School of the Art Institute of Chicago
Bachelor of Fine Arts, Emphasis; 3D Arts
ABOUT KAT YU
Art director and multidisciplinary art lead, shaping visual language, content systems, and immersive product experiences across avatars, games, AR, and consumer platforms. My work encompasses concept development through production execution—including product visualization, real-time environments, and scalable asset frameworks.
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