Katy Oliveira

About Katy Oliveira

I\'m a B2B marketing leader who thrives at the intersection of complex systems and human storytelling. My specialty isn\'t just \"running marketing.\" It\'s repairing and optimizing the broken or inefficient systems that prevent teams from reaching their full potential.With a unique background in higher education, I view marketing as a vehicle for educating and building relationships with the market. I am deeply committed to crafting customer-centered experiences that replace \"noise\" with value, building the deep-seated trust required for long-term growth in the B2B space.My leadership style is rooted in identifying and leveraging untapped talent across multiple marketing disciplines. I believe that a high-performing marketing engine is built on strong cross-functional coalitions. By bridging the gap between product, sales, and customer success, I align diverse disciplines into a unified strategy that drives both brand awareness and pipeline.My Superpowers-System Transformation: Identifying operational friction and building scalable, efficient marketing workflows-Coalition Building: Developing strong cross-functional relationships to ensure marketing is an integrated strategic partner in the business\'s success-Talent Leveraging: Recognizing the unique strengths of specialists and aligning them to high-impact strategic goals-Customer-Centered Design: Drawing on my background in education to build authentic, empathetic, and expert-led brand experiences.

Experience

1. Director of Marketing

   Civitas Learning

   Mar 2025 — Present · Austin, TX, US

   I lead a multi-disciplinary marketing team—spanning Content, Growth, Product Marketing, Ops, Events, and Design—focused on building brand authority and driving measurable pipeline growth.Engineered a high-performance marketing engine that increased Marketing Qualified Leads (MQLs) by 200% by auditing and rebuilding inefficient lead generation workflows.Established cross-functional coalitions that resulted in marketing influencing 70% of total qualified opportunities, ensuring campaign strategies are tightly aligned with sales objectives.Orchestrated customer-centered campaigns and field events that sourced 25%+ of the total sales pipeline.Build high-performing five-person team to deliver high-impact results, fostering a culture of professional growth and collaboration. Facilitated alignment across internal stakeholders and student-facing teams to ensure the market narrative is grounded in real-world practitioner needs.

Education

• Baylor University

  History

• Baylor University

  BA, History, Classics

  1998 — 2002

• University of Houston

  Master of Arts, History

  2004 — 2007