Katy Ng

About Katy Ng

Media research and analytics professional specializes in drawing actionable insights through executing website/social/traditional marketing analysis, as well as competitive analysis, strategic brand consulting, audience mapping, etc. With a unique knit of experience in primary and secondary research to project emerging digital trends. Adept in designing and executing innovative market research and savvy in marketing, operations, strategy and creatives. Industry experiences range from healthcare, CPG, finance, corporate, to technology, and across markets. Success includes industry awards from Cannes Lion Award to PRSA-NY Big Apple Award.A strong communicator in translating complex data to simple and actionable solutions for a wide range of audiences, and a strong strategic maker to package complex things simple yet impactful. Specialties: Measurement and Analytics, Strategic Brand Consultation, Social and Digital Marketing, Web Analytics and Tagging Implementation (Google Analytics, Adobe), Competitive Analysis, Social Intelligence & Listening, Audience Segmentation & Profiling, Consumer Insights, martech, eCRM, etc. Proficient in various digital monitoring (e.g. Brandwatch, Factiva, Meltwater, etc.) and syndicated tools (e.g. comScore, Simmons, YouGov, etc.)

Experience

1. Sr Social Intelligence Program Manager

   Medtronic

   Apr 2023 — Present · US

Education

• John Jay College (CUNY)

  MA, Forensic Psychology

  2005 — 2009

• Flinders University

  BA, Behavioural Science & Health Studies

  2001 — 2003

Skills

• Forensic Psychology
• Brandwatch
• Quality Assurance
• Social Media
• Spss
• Reporting & Analysis
• Diagnostics
• Analytics
• Qualitative Research
• Management
• Sysomos
• Social Media Measurement
• Team Leadership
• Counseling
• Clinical
• Bilingual
• Quantitative Research
• Data Analysis
• Competitive Analysis
• Program Evaluation
• Strategic Communications
• Microsoft Office
• Research