Katharine Murta Adams

Creative Designer Iv @Farmers Insurance

Los Angeles, CA, US

Work in Enterprise Marketing – creating art/branding for online and print usage (logos, program IDs, web icons and banners, illustrations, digital animations, technical drawings, infographics, interactive elements) as well as design/production for multi-page books, marketing materials (brochures, flyers, posters, cards, email templates, stuffers, stationary, etc) for employees, agents and customers. Designed, created, and produced:\\\\n•Direct mail, web banners, email mockups and various other marketing materials for product campaigns using InDesign, Illustrator, Photoshop, Figma and Sketch\\\\n•Digital animations for online advertising, using Hype and HTML5 editing tools\\\\n•Video ‘Snacks,’ of our target demographic, using AfterEffects and visual storytelling\\\\n•Multi-page books, using InDesign, for projects such as; Annual Enrollment employee guides,\\\\nproposed Annual Report for policyholders, Agent conferences, and Agent Achievement Club books\\\\n•Farmers coloring book, Farmers Branding Stickers, Farmers wrapping paper for our Agency\\\\nMarketing Store\\\\n•Motion graphics for YouTube and Instagram\\\\n•Infographics and illustrations for print, digital and online\\\\n•Illustration style-guide for other Marketing business units, fellow designers, and vendors to use\\\\n•Regular expressions (such as GREP) and other advanced text formatting functions (nested styles, GREP styles, TOC, Indexing, interactive links, etc.) for long-book documents in InDesign\\\\n•An in-house manual for InDesign that is used throughout the department\\\\n•An HTML5 prep document for Google submission\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

ArtCenter College of Design

Bachelor of Fine Arts - BFA, Illustration

Google UX Design Certificate Program

Certification, UX