Katy Sloan Mitchell

About Katy Sloan Mitchell

Katy is an extremely detail oriented perfectionist finally coming to grips with her imposter syndrome. She brings 22+ years of advertising expertise to provide value to her customers via ad insights and optimization. At VideoAmp, she’s focused on improving the quality, reliability, and speed of ad measurement. Prior to VideoAmp, she spent 13 years at Google, mostly in an R&D product type role & 7 years working in digital media analytics, web analytics, and search engine marketing at advertising agencies and developing her expertise in digital media tracking, analysis, and optimization.Katy is the mother to two adorable preschoolers and is based out of Austin, TX. She is used to traveling to NYC about once a quarter to meet with colleagues and clients.Katy earned a bachelor’s degree in advertising with a media planning emphasis from the University of Texas at Austin.Downloadable resume available here: https://bit.ly/m/katymitchellatxSKILLS• Specialized communication: turning research result data into client ready narratives, crafting thoughtful research agendas based on client needs and maturity• Deep understanding of the impact of search ads and research methods (brand+sales lift) used to quantify• Expert level knowledge of O2O (Online to offline) sales lift across verticals• Up to date on the latest enhancements to fully utilize media mix model data sets for digital optimization• Extensive experience in interactive and digital media best practices and techniques, specializing in creative & ad format optimization• Well oriented with multiple web analytics packages and ad serving technologies including Google Analytics, Adobe, Coremetrics, DV360, & SA360• Knowledge of media industry tools & vendor methods: Nielsen, Kantar, Ipsos, Nepa, Ekimetrics, Neustar, Purchased, comScore etc.• Aunque no he usado mucho, conozco el español muy bien.• Computer proficiency: comprehensive knowledge of Google Workspace & MS Office including advanced Excel, Access, and PowerPoint; working knowledge of SAS and SQL; basic knowledge of HTML, Java, C++

Experience

1. Sr Director, Product Management - Ad Measurement

   VideoAmp

   Jan 2025 — Present · Austin, TX, US

   Oversee all ad measurement products in VideoAmp\'s developer platform, including both reach/frequency and outcome (aka conversion) reporting• Instrumental in the launch of revamped ad measurement platform

Education

• The University of Texas at Austin

  BA, BS, Advertising & Spanish

Skills

• Adserving Technologies
• Doubleclick
• Omniture
• Spanish
• Comscore
• Nielsen
• Microsoft Office
• Google Adwords
• Google Analytics
• Dart
• Coremetrics
• Advertising Research
• Media Analysis
• Media Analytics
• Media Planning
• Sas
• Sql
• Media
• Media Buying
• Direct Marketing
• Ppc
• Digital Media
• Sem
• E-Commerce
• Advertising
• Market Research
• Digital Marketing
• Analytics
• Digital Strategy
• Web Analytics
• Online Advertising
• Online Marketing
• Strategy