Katy Wells
Owner / Marketing & Brand Consultant at Double You Marketing, Inc.
- Role
- Owner Marketing & Brand Consultant at Double You Marketing, Inc
- Location
- Grinnell, IA, US
- LinkedIn followers
- 500 followers
About Katy Wells
Strategic, branding and creative experience working with companies of all sizes – local…
Experience
Owner Marketing & Brand Consultant
Feb 2012 — Present
Run campaigns from strategy through implementation of execution(s)• Provide market research including SWOT analyses and competitive reviews• Compose communication briefs and marketing plans, from high-level to detailed• Manage timelines and budgets, ensuring budget is on target or client agrees to a budget addendum• Compose press releases and editorial write-ups• Develop and manage social media, whether as part of a promotion or simply keeping the brand connected with consumers via regular updates• Plan and coordinate larger-scale productions including shoots that require extensive variables (i.e. location search, travel arrangements, shoot day scheduling, etc.)• Research, manage and pitch new business
Education
University of Northern Iowa
B.A., Marketing
2003 — 2007
Skills
- Social Media Marketing
- Integrated Marketing
- Market Research
- Production Planning
- Press Releases
- Digital Media
- Online Advertising
- Public Relations
- Direct Mail
- New Business Development
- Media Planning
- Digital Strategy
- Social Media
- Production Managment
- Business Development
- Marketing Strategy
- Copywriting
- Advertising
- Marketing
- Interactive Marketing
- Strategy
- Email Marketing
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