Katy Hale

About Katy Hale

Experienced UX designer, researcher and leader through responsive web and native mobile apps. Providing UX strategy for project execution and mentorship for junior designers and researchers. Strong in UX design and research; adaptive to change throughout the product cycle. A self starter who is able to work remotely while still bringing teammates, stakeholders and projects together. Eager to learn and push the boundaries of my skillset. In-depth experience designing for all areas within e-commerce front end experiences, and internal facing applications. Passionate about using data driven and inclusive solutions to fit the needs of users and business. Past project focuses including but not limited to: omni-channel experiences, keyword and category searching, information architecture, product display pages, purchase path, and an understanding of Adobe Experience Manager tools.Diverse skillset outside of UX including scrum fundamentals certification, agile methodologies, business analysis, product management and understanding of various business areas outside of the design cycle.Specific skills and deliverables include wireframes, interactive prototypes, heuristic analysis, competitive research, usability testing, user experience flows, information architecture, inclusive design, UX strategy, and brainstorming workshops. Tools including Sketch, Figma, Axure, Atlassian Suite, Adobe Suite, and Microsoft Suite.http://katyhale.com/

Experience

1. Senior Experience Designer

   Best Buy

   Oct 2021 — Present

   Currently leading a scalable redesign and experience enhancements based on user feedback for Best Buy Ads platform so that we can support a large public launch and self-service capabilities.* Assisted in an omni-channel transacting transformation helping drive UX strategy for high level concepts as well as working on in-progress apps for customers and employees.* Ensured designs of new employee facing apps are met and updated to reach enterprise level strategy standards.* Partnered with other designers, product, development and research to ensure great experiences for new apps.* Involved in the implementation and roll out an in-store mobile self-checkout pilot nation wide.* Research and strategy for enhancing remote employee transacting tools to better serve customers who want to get advise and purchase outside of a store.* XD strategy for implementing a tiered membership program and marketplace returns within existing POS software.

Education

• Birkbeck, University of London

  Communication and Media Studies

  2015 — 2015

• University of Wisconsin-Stevens Point

  Bachelor of Arts in Web and Digital Meda Development - Communication Minor

  2012 — 2015

• University of Wisconsin Colleges - Marathon County

  Associate's degree, General Studies

  2008 — 2011

Skills

• Jquery
• Xampp
• Indesign
• Usability Testing
• Morae
• Web Design
• Notepad++
• Css
• Photoshop
• Accessibility
• Sharepoint Designer
• Html5
• Twitter
• W3c Standards
• Facebook
• Dreamweaver
• Illustrator
• Camtasia
• Css3
• User Experience
• Videography
• Javascript
• Html 5
• Project Management
• Adobe Creative Suite
• Html5 Canvas
• Customer Service
• Webcasting
• Microsoft Office
• Wireframes
• Infopath
• Social Media
• Php
• Cascading Style Sheets (Css)
• Agile Methodologies
• Axure Rp
• Sharepoint
• Team Leadership
• Remote User Testing
• Quality Assurance