Katy Gilchrist

About Katy Gilchrist

As a resourceful, hardworking and proactive Senior Marketing leader, I bring to any…

Experience

1. Senior Marketing Specialist

   American Physical Therapy Association Apta

   Aug 2015 — Present · Alexandria, VA, US

   I am responsible for development and implement integrated marketing strategies and campaigns to engage members, non-members, and other stakeholder audiences. I manage traditional as well as digital and new media tools and tactics to achieve targeted goals. I strengthen the APTA\'s brand by promoting its programs, products, services and events. I am involved with cross team collaboration with Professional Development, Meetings, Learning, and Career Departments as well as the APTA Foundation. The job includes content creation and editing; analysis of data, management of promotional plans, execution on CEU courses, product development and marketing, budgeting, as well as integration of offline marketing strategies with digital media channels an emerging communication platforms.

Education

• Farnham College, England

  Art

Skills

• Digital Strategy
• Demand Generation
• Account Management
• Strategy
• E-Commerce
• Social Media
• SEO
• Strategic Partnerships
• Social Media Strategist
• Product Management
• B2b
• Search Engine Marketing (Sem)
• Content Strategy
• Marketing Strategy
• Public Relations
• Media Relations
• Online Marketing
• Online Advertising
• Marketing
• Direct Mail
• New Business Development
• Ppc
• Business Development
• Digital Marketing
• Strategic Marketing Consultancy
• Press Releases
• Sem
• Multi-Channel Marketing
• Lead Generation
• Customer Acquisition
• Advertising
• Marketing Communications
• Product Marketing
• Email Marketing
• Local Search Optimization
• Social Media Marketing
• Mobile Marketing
• Display Advertising