Katy Crossen
Founder & President, Threshold Marketing & Communications
- Role
- Founder & President at Threshold Marketing & Communications
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Katy Crossen
Katy Crossen has more than 25 years of marketing and communications experience including several leadership-level strategy roles, but she got her start honing the craft of storytelling in the belly of a newsroom.Prior to founding Threshold Marketing & Communications in 2020, Crossen served as an account director at Gyro, a global B2B advertising agency where she led teams serving Fortune 500 clients including Target Corporation, Canon, and Viacom.Crossen fell in love with B2B marketing and communications during the five years she oversaw marketing and communications strategy for Al. Neyer, a Cincinnati-based commercial real estate developer and design-builder.Her career began in a broadcasting, in which Crossen spent 10 years producing newscasts for the CBS and ABC affiliates in Cincinnati, OH and Lexington, KY, respectively. Her philosophy on marketing and communications comes straight from those days of working in TV news: focus on the people you want to target, the message you want to communicate, and the channels you’re using to reach them.Katy Crossen is a 2011 Cincinnati Business Courier Forty under 40 honoree and member of the Cincinnati USA Regional Chamber WE Lead Class 7 executive leadership development program. She holds a B.A. in journalism from the University of Kentucky and is a proud Kentucky Wildcat. When she isn’t growing her business or helping clients grow theirs, Katy is plotting a far-flung travel adventure or savoring a delicious glass of Kentucky bourbon at her home in Over-the-Rhine.
Experience
Founder & President
Threshold Marketing & Communications
Aug 2020 — Present · Cincinnati, OH, US
Education
Daniel Hand High School
Diploma, College prep
1992 — 1995
Ursuline Academy
N/a
1991 — 1992
University of Kentucky
B.A. Journalism, General Editorial, Journalism
1995 — 1999
Skills
- Copy Editing
- Marketing
- Marketing Communications
- Crisis Communications
- Editing
- Relationship Management
- Strategy
- Corporate Sponsorships
- Community Engagement
- Marketing Strategy
- Event Planning
- Collateral Materials Development
- Social Media
- Business Relationship Management
- Newsletters
- Corporate Communications
- Rfp Generation
- Press Releases
- Sales Presentations
- Copywriting
- Social Media Marketing
- Integrated Marketing
- Public Relations
- Media Relations
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