Katyayani Nath
LinkedIn Top Digital Strategy Voice | Marketing @MathWorks | Ex- IIMB, Burger King, DCM Shriram | Economic Times Campus Star 2020-21 | NMIMS Meritorious student award 2018-23
- Role
- Marketing Communications Specialist at MathWorks
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Katyayani Nath
I currently work as a Marketing and Communications Specialist at MathWorks, where my role…
Experience
Marketing Communications Specialist
May 2023 — Present · Bengaluru, IN
Contributed to education marketing efforts across 10+ territories in India, strengthening MathWorks brand visibility and institutional outreach.Conceptualized and executed annual community engagement events at MathWorks, fostering collaboration among academia, industry, and internal teams.Ideated and launched the MATLAB Chapter initiative for institutions and universities, which has now expanded to 10+ institutes across India.Built strategic partnerships with consortiums and associations like across India, co-organizing impactful technical and academic events.Led the Smart India Hackathon initiative for MathWorks, enabling deeper student engagement and institutional collaboration.Spearheaded prospecting project in partnership with the Sales Team, contributing to lead generation and improved conversion metrics.Managed social media communications for large-scale events, successfully engaging over 500 attendees and amplifying event reach.
Education
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
MBA(Tech)- MBA Marketing and BTech in Computer Science
2018 — 2023
Mater Dei High School, New Delhi
High School
2004 — 2018
Aspire Institute
Aspire Leaders Program
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