Katya Lombrozo

About Katya Lombrozo

Currently focused on fractional CRO / growth leadership and strategic project work. Not pursuing full-time roles at this time.I’m a Conversion & Growth Strategist who helps digital brands identify where users get stuck and turn those insights into conversion-focused improvements.For 15+ years, I’ve worked with DTC, eCommerce, SaaS, and SMB teams, starting with research and audit to uncover real user friction and translate behavioral data into clear priorities. My work typically begins upstream, before design or testing, where decisions have the most leverage.I bring a strong UX and design background, which helps bridge strategy and execution. I create wireframes, guide layout and interaction decisions, and work closely with designers to ensure solutions are grounded in research and conversion goals.Teams bring me in as a fractional CRO or growth lead to own research and audit efforts, set optimization priorities, and align marketing, product, and design around evidence instead of opinions.Focus areas:User research & voice-of-customer insightCRO & UX auditsWireframing & UX directionConversion and experimentation roadmapsFractional CRO / growth leadership

Experience

1. Senior CRO Strategist

   Eleris

   Feb 2026 — Present

   Drive conversion and compliance optimization across high-volume funnels for a public records platform. Focus on improving performance through structured experimentation, clear UX strategy, and alignment with compliance requirements.• Develop testing strategies to improve conversion rate and reduce user friction across the full funnel• Create test concepts, wireframes, and mockups for A/B experiments• Partner with design and development to ensure accurate implementation of test variations• Analyze test performance and identify next-step opportunities based on results and user behavior• Optimize page structure, messaging, and flows to improve clarity and decision-making• Ensure all experiences meet legal, compliance, and advertising standards• Leverage AI tools to accelerate idea generation and evolve testing methodology

Education

• Academy of Art University

  Digital Design

• Omsk School of Fine Art

  Fine art, Illustration

Skills

• Marketing
• Advertising
• Website Development
• Creative Direction
• Conversion Optimization
• Social Media Marketing
• Graphic Design
• Online Advertising
• Sem
• Email Marketing
• User Experience Design
• Online Marketing
• Digital Media
• Web Design
• Css
• Graphics
• Landing Page Optimization
• Lead Generation
• Photoshop
• Web Marketing
• Indesign
• Wordpress
• Digital Marketing
• User Experience
• Marketing Strategy
• SEO
• Html
• E-Commerce
• Illustrator