Katya Hoogerhuis
Group Creative Director @Monks
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WORK HISTORY
Group Creative Director @Monks
San Francisco, CA, US
Manage the creative services team for the PayPal account, driving revenue growth and expanding the team to over 70 members. Cultivate strong relationships and foster cross-functional collaboration with PayPal Brand, Operations, and Marketing leadership. Influence and design process and system improvements for workflows at Monks and within PayPal. Oversee the creation and maintenance of email module template libraries, digital asset libraries, and training programs for internal teams and partner agencies. Pitch new technologies and tools to enhance efficiency and reduce costs. Collaborate with brand and marketing leadership to launch new product offerings and execute brand rollouts.
EDUCATION
San Diego State University
Bachelor of Arts in Applied Arts and Sciences, Graphic Design
SKILLS
ABOUT KATYA HOOGERHUIS
Creative Leader | Process Geek | System Builder | Problem Solver]At the start of my career, I was asked to sum up my approach to design in one word. My answer? Efficient. That still holds true today. Design should be thoughtful, considered, relevant, delightful (when appropriate), and solve the problem at hand. Efficiency comes into play every step of the way. I have a geeky passion for process and a mission to remove all obstacles in front of my team so they can do what they do best. Efficiency manifests in the communication you provide, the tools you use, the understanding of the end-user and what they need, the clear definition of business goals, and in mutual trust and respect within and around your team. Efficiency can be labeled as a sterile word; ‘anti-creative’. I think it’s liberating and when applied correctly, results in beautiful work.
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