Katya Arsenieva
Senior Creative Project Manager @Effy Jewelry
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WORK HISTORY
Senior Creative Project Manager @Effy Jewelry
NY, US
Lead end-to-end management of high-priority global marketing initiatives across retail, cruise, digital, and experiential channels, ensuring timelines, approvals, and deliverables are met at each stage.• Translate brand and marketing briefs into detailed project plans, milestones, and dependencies aligned to seasonal and campaign GTM frameworks.• Serve as the primary liaison between brand marketing, creative, production, and external partners to drive alignment across multiple workstreams.• Facilitate cross-functional status meetings by clearly communicating goals, timelines, and risks; proactively surface bottlenecks and provide solutions to protect launch dates.• Oversee asset workflows from concept through final delivery, ensuring assets are launch-ready and distributed accurately across internal teams and regional partners.• Partner with internal teams to maintain organized asset libraries, naming conventions, and usage guidelines to support scalable distribution.• Advocate for process improvements and consistency in ways of working, helping teams adapt to shifting priorities and evolving scopes.• Provide guidance and support to junior project managers on timelines, scope management, and escalation paths.
EDUCATION
Brooklyn College
Bachelor of Arts (B.A.)
ABOUT KATYA ARSENIEVA
With nearly two decades of experience in account management, production, and business development, I am a highly organized and self-motivated Creative Project Manager. Through a process-oriented approach, I adeptly oversee all aspects of creative projects, cultivating strong relationships with internal and external teams. My history of driving business growth and overseeing high-value client accounts in digital marketing and production highlights expertise in account management, marketing operations, and pre-and post-production.Skills• Project Management• Account Management • Strategic Planning• Marketing Operations• Budget/P&L Development and Management • Pre/Post-Production (Video & Photography)• Live Event Production• Content Marketing• Conflict Resolution• Teamwork and Collaboration
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