Katy Popplewell

🚀 l Actively Seeking FT Opportunity l Brand Visionary & Marketing Strategist | 15 Years of Agency-Side Experiential Marketing l Brand Activations l 3 Years of CPG Account Management l

Role
Promotional Specialist at Bacardi
Location
Cincinnati, OH, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Katy Popplewell

With 15 years of agency-side experiential marketing and 3+ years of CPG account management, I’ve executed brand activations that sell, campaigns that engage, and strategies that move products off shelves.I’ve partnered with Fortune 100/500 giants across beauty, beverage, and lifestyle — from L’Oréal and Maybelline to Anheuser-Busch, MolsonCoors, Bacardi, and Diageo’s powerhouse portfolio.Call me a Marketing Guru — at the end of the day, I sell your brand the way consumers want to buy it.With a Master’s in Marketing, I bring together strategic thinking, creative execution, and strong client partnerships to deliver campaigns that not only capture attention but drive measurable business results.Highlights- Led national brand activations that boosted visibility + sales in competitive CPG categories - Built client relationships with 20+ agencies and executed promotions across grocery, spirits, and retail channelsI’m passionate about blending creativity with data-driven strategy to build meaningful consumer connections. Let’s connect if you’re looking for a marketer who can activate brands, energize shoppers, and drive results where it matters most — at the point of purchase.

Experience

  1. Promotional Specialist

    Bacardi

    Aug 2025 — Present · Cincinnati, OH, US

Education

  • University of Cincinnati Carl H. Lindner College of Business

    Master of Science in Marketing

  • University of Cincinnati

    Bachelor of Arts in Communication, Psychology Minor, Public Relations Certification, Graduated Cum Laude

  • Florida Atlantic University - College of Business

    Professional Certificate, Hospitality and Tourism Management

    2020 — 2020

  • Nova Southeastern University

    Masters of Science, Higher Education

  • Sycamore High School

    High School Diploma

Skills

  • Mac Os X
  • Market Research
  • Microsoft Word
  • Crm
  • Public Speaking
  • Salesforce
  • Leadership
  • Guerrilla Marketing
  • Public Relations
  • Team Building
  • Management
  • Microsoft Powerpoint
  • Account Management
  • Multivariate Statistics
  • Consumer Engagements
  • Advertising
  • Banner
  • Social Networking
  • Brand Awareness
  • Event Planning
  • Gradesfirst
  • Social Media
  • Consumer Insight
  • Marketing
  • Campusnexus
  • Event Programming
  • Go to Training
  • Customer Service
  • Product Sampling
  • Academic Advising
  • Portfolium
  • Press Releases
  • Promotions
  • Microsoft Office
  • Sales
  • Time Management
  • Strengthening Client Relationships
  • Brand Management
  • Marketing Strategy
  • Brazen

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Katy Popplewell — Promotional Specialist at Bacardi in Cincinnati, OH, US | Unifers