Katy Popplewell
🚀 l Actively Seeking FT Opportunity l Brand Visionary & Marketing Strategist | 15 Years of Agency-Side Experiential Marketing l Brand Activations l 3 Years of CPG Account Management l
- Role
- Promotional Specialist at Bacardi
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Katy Popplewell
With 15 years of agency-side experiential marketing and 3+ years of CPG account management, I’ve executed brand activations that sell, campaigns that engage, and strategies that move products off shelves.I’ve partnered with Fortune 100/500 giants across beauty, beverage, and lifestyle — from L’Oréal and Maybelline to Anheuser-Busch, MolsonCoors, Bacardi, and Diageo’s powerhouse portfolio.Call me a Marketing Guru — at the end of the day, I sell your brand the way consumers want to buy it.With a Master’s in Marketing, I bring together strategic thinking, creative execution, and strong client partnerships to deliver campaigns that not only capture attention but drive measurable business results.Highlights- Led national brand activations that boosted visibility + sales in competitive CPG categories - Built client relationships with 20+ agencies and executed promotions across grocery, spirits, and retail channelsI’m passionate about blending creativity with data-driven strategy to build meaningful consumer connections. Let’s connect if you’re looking for a marketer who can activate brands, energize shoppers, and drive results where it matters most — at the point of purchase.
Experience
Promotional Specialist
Aug 2025 — Present · Cincinnati, OH, US
Education
University of Cincinnati Carl H. Lindner College of Business
Master of Science in Marketing
University of Cincinnati
Bachelor of Arts in Communication, Psychology Minor, Public Relations Certification, Graduated Cum Laude
Florida Atlantic University - College of Business
Professional Certificate, Hospitality and Tourism Management
2020 — 2020
Nova Southeastern University
Masters of Science, Higher Education
Sycamore High School
High School Diploma
Skills
- Mac Os X
- Market Research
- Microsoft Word
- Crm
- Public Speaking
- Salesforce
- Leadership
- Guerrilla Marketing
- Public Relations
- Team Building
- Management
- Microsoft Powerpoint
- Account Management
- Multivariate Statistics
- Consumer Engagements
- Advertising
- Banner
- Social Networking
- Brand Awareness
- Event Planning
- Gradesfirst
- Social Media
- Consumer Insight
- Marketing
- Campusnexus
- Event Programming
- Go to Training
- Customer Service
- Product Sampling
- Academic Advising
- Portfolium
- Press Releases
- Promotions
- Microsoft Office
- Sales
- Time Management
- Strengthening Client Relationships
- Brand Management
- Marketing Strategy
- Brazen
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