Katy Meacham
- Role
- Lead Gtm Pmm Merchant Growth & Enablement for Paypal s Commerce Products at PayPal
- Location
- Baltimore, MD, US
- LinkedIn followers
- 500 followers
About Katy Meacham
I\'m Katy! I\'m a strategist, revenue enabler, story builder, team leader and…
Experience
Lead Gtm Pmm Merchant Growth & Enablement for Paypal s Commerce Products
Jun 2021 — Present
Lead Product Marketing and global Go-to-Market strategy and portfolio growth to drive adoption, revenue and market share across PayPal\'s commerce products- Create our story and positioning in the market. Leverage deep product knowledge and roadmap to create and build all messaging and value proposition- Refine our target buyer personas and journeys and create merchant-facing content that resonates with our personas that generates new business and accelerates the sales cycle- Partner with market research to define and understand target audiences and market fit- Partner with Sales Enablement to ensure the Sales teams are trained and armed to win in a highly competitive market- Support the Enterprise Marketing team arming them with a cohesive narrative and impactful assets for their campaigns- Leverage data and analytics to tell a holistic story and develop key messages that translate into key value drivers for merchants.
Education
The Bryn Mawr School
High School Diploma
2000 — 2004
Maryland Institute College of Art
Design and Applied Arts
Skidmore College
BA, English and Studio Art
2004 — 2008
Skills
- Press Releases
- Adobe Creative Suite
- Publications
- Public Speaking
- Photography
- Copy Editing
- Workshop Facilitation
- Customer Service
- Event Planning
- Editing
- Social Media
- Content Management
- Marketing
- Contemporary Art
- Blogging
- Web Site Production
- Microsoft Office
- Art
- Filemaker
- SEO
- System Administration
- Publicity
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