Katy Smith

Social Strategist @VML

Client and project lead developing social strategy. Leading to results such as a 6-week campaign that delivered a 97% sale out across campaign products online and an increase in visitors to the website of 246%- A seasoned ‘go-to’ expert for social strategy, mentoring junior team members and being a key contact for social knowledge and craft- Developing rich data-backed social strategy that pushes creative teams to think social-first and create unique ideas embedded in social culture- Collaborating on the development of pitchs and presenting to the C-suite, resulting in project wins for the agency that evolved into retained clients- Establishing strong relationships with clients as their social lead to increase their engagement in social and open up new opportunities to expand scope by learning of new challenges they face.