Katy Houston

About Katy Houston

I build marketing and communications strategies that help organizations connect with the right audiences and clearly communicate their value. My work sits at the intersection of marketing, storytelling and operations — developing campaigns, content and sales enablement assets that support visibility, audience growth and partnership development.My experience spans local government, nonprofits and community-focused organizations, where I’ve led cross-channel marketing initiatives across web, social, email and print. I’ve managed digital campaigns, produced editorial and marketing content, supported media and public relations efforts and analyzed campaign performance to continually refine messaging and strategy.I enjoy translating complex ideas into clear communication and building marketing systems that help teams stay organized, aligned and effective.Core skills• Strategic communications• Digital marketing and performance analytics• Sales enablement and marketing collateral• Media outreach and press relations• Public relations and reputation management• Paid advertising (social and digital)• Cross-channel campaign execution• Website content and CMS platforms• Copywriting and editorial planning

Experience

1. Media Director

   Springs Media

   Aug 2024 — Present · Colorado Springs, CO, US

   I lead digital strategy for two flagship Colorado Springs publications: SpringsMag.com, the city’s go-to lifestyle platform, and the Colorado Springs Relocation Guide, the most trusted resource for newcomers. I develop and execute multi-channel marketing campaigns that combine video, editorial, SEO, and newsletters to drive measurable results. From luxury destinations to small businesses, real estate agents to developers, I help clients connect with the right audiences through thoughtful content, brand partnerships, and data-backed strategies.

Education

• University of Colorado Colorado Springs

  Organizational Communication, Organizational Leadership

  2000 — 2003