Katy C.
Senior Manager, Brand Marketing @Dole Packaged Foods
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WORK HISTORY
Senior Manager, Brand Marketing @Dole Packaged Foods
Help develop and launch a new Health & Wellness brand for Dole called \"The Secret Nature of Fruit\"Develop and launch 360 Marketing Campaign (creative, messaging, Paid Media - Paid Social / Video / Display / Search, Organic Social, Digital - email / website, PR, Influencers, Brand Spokesperson, Consumer Promotions, Shopper Marketing, etc.)Launched 4 The Secret Nature of Fruit, Fruit Powered Vitamin Chews (Beauty, Energy, Focus, Immunity) on e-Commerce (Nov \'22) and in Brick & Mortar (Jan \'23)Launched 4 The Secret Nature of Fruit, Probiotic Fruit Sodas (Refreshing Peach, Tropical Passionfruit, Spiced Pineapple, Mixed Berry) on e-Commerce (Mar \'23 - Amazon) and in Brick & Mortar (Apr \'23 - Kroger)Present innovation at all Retail Line Reviews for The Secret Nature of Fruit brand (e.g, Walmart, Publix, HEB, Hannaford, Stop & Shop, Wakefern, Hy-Vee, Wegmans, etc.)
EDUCATION
The Wharton School
MBA, Major in Marketing and Management
UCLA
1 BA and 2 Specializations
The London School of Economics and Political Science (LSE)
Certificate
ABOUT KATY C.
Marketing at Dole
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