Kat Clayton
Sales and Marketing Director @Berkley Care Group
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WORK HISTORY
Sales and Marketing Director @Berkley Care Group
EDUCATION
Oxford Brookes University
BA Hons, Marketing Management
SKILLS
ABOUT KAT CLAYTON
Experienced multi-disciplined Head of Marketing, focused on using the right people, tools and analytics to drive significant advancements in brand awareness, targeting, acquisition, retention and growth.Attributes:Self-starter Strategic thinker with full marketing mix experience - including PR and Internal communicationsExperience in utilising data to drive innovation and changeEnthusiastic networker with a passion for establishing strong working relationships.An experienced, confident negotiator with a proven record of building positive supplier and customer relationships.Unique understanding of the intricate sales process.Confident and likeable public speaker - has delivered guest lectures and presentations at large speaking events.A positive mentor and manager who sets out to develop all.Creative flair and enthusiasm for new ideas and conceptsConfident, passionate and enthusiastic attitudeExperience in SME and Corporate market with the ability to relate to all business and customer needs.Specialties: Strategic Communications Management - Internal and ExternalBrand Development and Management Marketing expertise in product, service and recruitment.Full cycle lead nurture programmes.Development of customer loyalty programmes.Colleague retention campaignsTelemarketing and Telesales Planning and ManagementMarket Research & AnalysisWeb Development & ManagementTeam Building & ManagementCopy Writing - Traditional and OnlineBudget Preparation/AdministrationPipeline forecasting and planning
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