Mahesh Kumar Katta

Product Head - West East Zone @Godrej Properties Limited

Pune, IN

Responsible for product-related activities across West-East Zone for residential, commercial, and retail developments as per AOP targets with a combined BV potential of 20K+ Cr.• Manage a team of 7, overseeing multiple projects at various stages of their lifecycle while collaborating with senior management and cross-functional stakeholders to drive product development and launch strategies• Identify potential micro-markets and guide Business Development team in sourcing land for development, contributing to top-line revenue growth• Responsible for customer and market researches, competitor analysis, to propose products that meet prospective customer requirements• Define project segments and Unique Selling Propositions (USPs) to establish distinctive positioning, achieve higher Average Price Realizations (APRs), and craft compelling marketing narratives• Define key project parameters like product mix, unit sizes, room dimensions, car parking ratios, project-level amenities, unit specifications, and pricing, based on customer preferences and market insights• Enhance customer experience at marketing offices and support sales team with training on product to achieve set project targets, while improving walk-in-to-conversion ratios.• Suggest a differential pricing based on inventory classification to aid sales and churn more profit • Develop customer value propositions (VPs) to drive launch and sustain sales performance

Motilal Nehru National Institute Of Technology

Bachelor of Technology - BTech, Electronics and Communications Engineering

Motilal Nehru National Institute of Technology (MNNIT), Allahabad

Bachelor of Technology, Electronics and Communication Engineering

Motilal Nehru National Institute Of Technology

B.Tech, Electronics and Communication Engineering

Indian Institute of Management Bangalore

PGDM, Marketing, Strategy, Operations