Kat Scudder

About Kat Scudder

Are your sales teams hitting quota but missing the bigger picture—struggling to adapt to AI, multi-platform buying cycles, and the speed of digital transformation? Most revenue leaders I talk to are facing the same challenge, how to build a workforce that is able to handle constant change in product, processes, and customer KPIs while exceeding budget and maintaining excellence.I\'ve spent 20+ years solving this exact problem—turning solid sales organizations into scalable revenue engines by bridging the gap between strategy and execution. At Disney, NBCUniversal, and Nexstar, I\'ve built the systems, developed the talent, and led the transformations that create sustainable growth, not just temporary wins.My focus: Digital transformation, AI-powered sales enablement, multi-platform revenue strategy, and high-performance team development.The challenges I understand deeply:Legacy sales processes in a digital-first market. Teams struggling to adopt AI and data-driven insights at the speed buyers expect. Competitive pressure from organizations moving faster. Top performers hitting ceilings that traditional coaching can\'t break through.I build the infrastructure and talent systems that eliminate these bottlenecks. At Disney, I led 300% digital sales growth by restructuring team capabilities and implementing advanced targeting frameworks. At Nexstar, I generated $2.7M+ in new revenue by deploying AI-driven tools and coaching systems that elevated entire teams, not just individual contributors.What changes when we work together:Your sales organization shifts from reactive to proactive. Technology adoption happens naturally, without resistance. Revenue becomes predictable and scalable. You attract and retain A-players. Leadership clarity replaces constant firefighting. Growth doesn\'t depend on any single person.I earned my ICF Executive Coaching Certification after completing the Leadership and Performance Coaching Certification at Brown University because the future of sales leadership requires more than hitting quota. It demands executives who can build systems, develop people, and stay ahead of industry disruption.Let\'s connect if you\'re ready to talk about transforming sales performance or you\'re as passionate about the future of sales as I am!

Experience

1. VP, Ad Sales

   Nexstar Media Group, Inc.

   Aug 2023 — Present · Los Angeles, CA, US

   Leading the new division’s sales strategy and structure, modernizing processes, and refining go-to-market (GTM) positioning to drive scalable revenue growth and maximize sales efficiency. Managing a $50M sales budget and a team of 10 while pioneering AI-driven solutions that streamline sales productivity and accelerate deal velocity. Drove $1M+ in new business revenue in 2024 by executing data-driven sales strategies, refining customer acquisition processes, and leveraging AI insights to optimize targeting and deal closure. Implemented a scalable GTM strategy that positioned Nexstar for long-term revenue growth, improving conversion rates across direct, PG, and programmatic sales channels. Increased sales efficiency and rep productivity by launching an AI-powered automation initiative, reducing admin workload and enabling sellers to focus on high-value deals. Expanded market penetration by building a team of high-performing sellers, instilling a start-up growth mindset, and driving pipeline expansion, resulting in multiple quarters of outperformance. Led multi-platform revenue generation across digital, linear, and programmatic channels, ensuring cross-functional collaboration with marketing and product teams to align on sales strategy. Maximized team success by providing targeted coaching and fostering a culture of accountability, collaboration, and continuous improvement

Skills

• Sales
• Online Advertising
• Entertainment
• New Business Development
• Advertising
• Business Development
• Digital Marketing
• Integrated Marketing
• New Media
• Television
• Management
• Marketing Management
• Social Media Marketing
• Corporate Communications
• Broadcast
• Event Management
• Digital Strategy
• Strategy
• Marketing Communications
• Social Media
• Mobile Devices
• Marketing
• Digital Media