Katryna Turner

Global Brand Strategist, Global Marketing Organisation @PwC

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Feb 2024 — Present

Global Brand Strategist, Global Marketing Organisation @PwC

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GB

Advising on brand and governance transformation across a complex global organisation. We\'ve refreshed the visual and verbal identity, overhauled the marketing operating model and introduced new technologies to improve workflows. This investment is changing how PwC is perceived around important services, and we are already seeing evidence that this is driving growth.

EDUCATION

N/A

University of London

BA, Russian & French

N/A

MiniMBA

Mini MBA, Marketing

2016 — 2016

The Institute of Direct and Digital Marketing

Postgraduate diploma in digital marketing

SKILLS

ManagementProfessional ServicesBusiness DevelopmentDigital MarketingStrategic PlanningCorporate CommunicationsThought LeadershipBrand ManagementMarketing StrategyIntegrated MarketingLeadershipProject ManagementGo-to-Market StrategyCrmNew Business DevelopmentTeam LeadershipB2bAccount ManagementMarketing CommunicationsDirect MarketingChange ManagementEstablishing Strategic PartnershipsBusiness PlanningIntegrated Marketing Communications PlanningTelecommunicationsB2b MarketingMarketing ManagementSocial Media MarketingPublic RelationsInternal CommunicationsBusiness StrategyMarket ResearchStrategyE-CommerceCompetitive AnalysisAdvertisingStart-UpsKey Account ManagementMarketing

ABOUT KATRYNA TURNER

I am a trusted commercial advisor. My expertise is unlocking the potential in brands with growth challenges to solve and legacies to build (PwC, EY, Freshfields and others). I deliver world-class marketing and commercial outcomes. I have a deep understanding of how brand equity can make or break professional services firms, and have been fortunate to learn from exceptional thought leaders and creative talent. What I do best is simplify complexity into an actionable strategy and innovate how things are done. I know how to combine exceptional creativity with technology for transformational results. I build exceptional teams. Thankful to have worked with world-class talent for over twenty years. We are only as good as the people around us, and my teams deliver enviable results. AI is changing marketing at a fast pace. Excited by how new technologies are helping us represent the voice of the customer within the firm with data and new insights. Technology also enables us to deliver work much more effectively. Proud mother, mentor, friend, aunt, godmother and neighbour; keen swimmer; optimistic linguist.

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Katryna Turner — Global Brand Strategist, Global Marketing Organisation at PwC in London, GB | Unifers