Katri Keltikangas
Campaign Manager (Buyer & C2c) - Ebay North America @DEPT®
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WORK HISTORY
Campaign Manager (Buyer & C2c) - Ebay North America @DEPT®
Toronto, ON, CA
Lead the strategy and execution of key retail moment campaigns for eBay North America, including Cyber Week, Black Friday, Back to School, Mother’s Day, Memorial Day, and eBay’s 30th Anniversary.Own end-to-end CRM and lifecycle marketing initiatives across onsite, in-app messaging, push notifications, and email, translating business objectives into high-performing customer communications for a national Buyer & B2C audience.Partner cross-functionally with marketing, creative, and operations teams to ensure seamless campaign delivery and strategic alignment across channels.Drive continuous performance optimization through insight-led reporting and analytics, sharing learnings with senior stakeholders to inform and evolve CRM and retail strategy.Notable achievements: – Led CRM delivery for BFCM retail moment, recognised internally as the largest retail moments in eBay’s history by total revenue. – Supported CRM delivery for eBay’s 30th Anniversary, contributing to one of the largest retail moments in eBay’s history.
EDUCATION
International Baccalaureate
International Baccalaureate Diploma
University of Aberdeen
Master of Arts - MA, Business Management and Psychology
University of Guelph
Bachelor of Commerce - BCom, International Exchange Program
ABOUT KATRI KELTIKANGAS
I’m a Campaign Manager specializing in CRM strategy, lifecycle marketing, and large-scale retail campaigns for global consumer brands across eCommerce and mobile.Currently at DEPT® Agency supporting eBay North America, I lead end-to-end CRM strategy for a national audience of 130M+ users, owning high-impact retail moments such as Black Friday, Back To School, and eBay’s 30th Anniversary across onsite, in-app, push, and email channels.Previously at HMD Global (Nokia phones), I drove global go-to-market product launches reaching 700M+ people across 200+ countries, including strategic brand partnerships with FC Barcelona and Mattel.Core strengths: CRM & lifecycle marketing strategy Global GTM & product launches Retail & seasonal campaign planning Performance marketing & insight-led optimization Cross-functional collaboration (marketing, creative, operations)I thrive at the intersection of data-driven insights and creative storytelling, building campaigns that scale globally while delivering measurable business impact.Let’s connect to talk CRM, retail marketing, or global growth strategy 🤝
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