Katrin Schein
Study Dean B Sc Digital Business @Reutlingen University
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WORK HISTORY
Study Dean B Sc Digital Business @Reutlingen University
EDUCATION
Otto-Friedrich-Universität Bamberg
Bachelor of Science (BSc), International Business
iaelyon School of Management
DEUF (Diplôme d'Etudes Universitaires Françaises), International Management
Bundeswehr University Munich
Doktor (Ph.D.), User Behavior in Augmented Reality
University of Groningen
Master of Science (MSc), Marketing Management
Montfort-Gymnasium Tettnang
Abitur
SKILLS
ABOUT KATRIN SCHEIN
Passionate about XR – I conduct research and speak in the field of XR/the Metaverse with a strong focus on the influence of Augmented Reality on consumer behavior and user acceptance.In my position as Professor for Digital Business I work at the Herman Hollerith Zentrum (HHZ) in Böblingen, a research center of the Reutlingen University, with the aim to link the scientific and business community. My lectures cover topics such as business models, user experience, entrepreneurship, marketing, and immersive technologies.Prior to my PhD on user behavior in AR at the chair of Digital Marketing & Media Innovation at the UniBw Munich, I worked as a product manager in the marketing department of international FMCG companies. Outside of the workplace, I love to spend time outdoors, especially training for marathons and hiking or skiing in the mountains with my family.
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