Katrin Ferge
North American Regional Marketing Manager – Professional Hygiene (Commercial) | Tork an Essity brand | Championing Inclusive & Sustainable Hygiene Solutions
- Role
- Regional Marketing Manager Segment Trade & Services Commercial at Essity
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Katrin Ferge
Global marketing leader with 12+ years of experience spanning global, regional, and…
Experience
Regional Marketing Manager Segment Trade & Services Commercial
Aug 2024 — Present · Philadelphia, PA, US
Develop and execute regional marketing plans aligned with global BU segment strategies- Serve as key liaison between Business Unit stakeholders and local teams to ensure strategic alignment- Define routes to market and collaborate with sales and customer marketing to establish optimal channel strategies- Lead execution of segment-specific campaigns, trade shows, and product launches at the country level- Gather and analyze end-customer insights, market trends, and competitor landscape to inform strategy- Adapt global segment marketing content for local tools and platforms (e.g, Tork Connect)- Drive lead generation through targeted activities such as distributor campaigns, trade shows, and advertising- Conduct segment training for sales teams, including eLearning content and in-person sessions- Manage A&P budget for assigned segment, allocating spend across activities to maximize impact- Implement ROI models and KPIs to evaluate performance, optimize execution, and recommend corrective actions
Skills
- Advertising
- Teamwork
- Excel
- Outlook
- SEO
- Management
- Public Relations
- Customer Relationship Management (Crm)
- Training & Development
- Social Media
- Customer Relations
- Market Research
- Direct Marketing
- Customer Service
- Powerpoint
- Digital Marketing
- Sem
- Event Planning
- Crm
- Marketing
- Marketing Strategy
- Lotus Notes
- Photoshop
- Microsoft Office
- Team Leadership
- Marketing Management
- Account Management
- Blogging
- Writing
- Quarkxpress
- Marketing Communications
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