Katrina Lee

About Katrina Lee

A seasoned marketing professional, Katrina Lee has 14 years of experience in senior living in the corporate marketing role. She first entered the industry as a social media manager for Kisco Senior Living, where she started the social media presence for the company\'s 22 communities. She was later promoted to Digital Media Manager where she redesigned Kisco\'s website, boosted online reputation, and worked on paid digital campaigns. Katrina then transitioned to Senior Resource Group where along with managing the digital marketing strategy, she managed traditional media marketing - writing press releases, managing the event marketing for all 28 communities as well as working on collateral and print ads.Currently the Director of Marketing for Carefield Living, Katrina oversees all of the integrated marketing strategy for 4 senior living communities. Her notable achievements include the implementation of marketing automation to increase lead engagement, redesigning the community websites for enhanced usability, leading a CRM migration from PCC to ALINE, and increasing leads by 23% from years 20••••23.When asked what she loves about senior living, Katrina mentions \"I am inspired by the fact that my marketing knowledge contributes to seniors living their best lives.\" She is currently on the search for a new opportunity to bring her skills to another senior living company to help them manage, grow and succeed

Experience

1. Director of Marketing

   Insite Realty Advisors

   Sep 2024 — Present

Education

• UC San Diego

  B.A, International Studies, Political Science

  2005 — 2009

• The Chinese University of Hong Kong

  BA, International Studies

Skills

• Adobe Creative Suite
• Digital Marketing
• Blogging
• Web Analytics
• Event Planning
• Social Networking
• Photoshop
• Facebook
• Dreamweaver
• Email Marketing
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Online Advertising
• Social Media