Katrina Symuleski

About Katrina Symuleski

I am a marketing professional with 18 years of B2B and B2C experience, creating customer…

Experience

1. Head of Marketing, Product and Research, Alexa Built in

   Amazon

   Dec 2020 — Present

   Lead Consumer Marketing team with roles spanning product marketing, partner marketing, paid media, owned and operated channels, offline, incentives & promotions, retail events. This team is responsible for driving growth throughout the customer funnel from sales to registration to deepening engagement and usage. Additionally, lead the Category Product Management and growth team with responsibilities spanning entry and exit decisions for new verticals or geographical expansion, own demand forecasting and financials, and manage the customer and business health metrics to ensure we are trending positively by providing analysis and insights or plans to bridge any gaps. Lastly, lead Voice of Customer and Research Science team focused on deriving insights through qualitative and quantitative research studies and initiatives.

Skills

• Event Planning
• Product Marketing
• Budgeting
• Go-to-Market Strategy
• Leadership
• Promotions
• Sponsorship
• Production
• Marketing Communications
• Cloud Computing
• Analytics
• Amazon Web Services (Aws)
• Strategic Partnerships
• Integrated Marketing
• Management
• Marketing Management
• Start-Ups
• Marketing Strategy
• Saas
• Multi-Channel Marketing
• Business Development
• Budgets
• Marketing
• Product Management
• Software as a Service (Saas)
• Program Management
• B2b Marketing