Katrina Poggio Gore

Marketing Automation Manager @Beazer Homes

Managing and building overall Corporate Marketing email strategy • Develops and manages various corporate level campaigns, including template designs, calls-to-action, and works with Content Development and Strategy functions to create distributed content • Assists Field Marketing team with configuration of data-driven campaigns to drive maximum deliverability and customer engagement. • Measuring email campaign results and optimizes the lead nurturing workflows for these segments to help convert leads into customers • Continuously stays abreast of advancements of current and competitive marketing tools/programs to provide ongoing support, training, best-practices and recommendations to improve field execution • Develops and presents email marketing performance reports on a monthly and quarterly basis while analyzing data to suggest methods for improvement. • Strategically managing ad-hoc marketing projects as a member of the Corporate Marketing Services Team.