Katrina McKee

Director, Digital Experiences and Channels @CFA Institute

London, GB

CFA Institute is the global association of investment professionals that sets the standard for professional excellence and credentials. There are more than CFA charterholders worldwide in 168 markets.• Lead digital experience strategy and team. • Oversee and guide the digital marketing strategy and execution across owned channels, including social media, website, email and search engine optimization (SEO) & AI discovery.• Integrate customer insights into product development, marketing campaigns, and customer experience enhancements. • Provide strategic direction, manage cross-functional teams, and leverage data-driven insights to drive brand awareness, customer engagement, and revenue growth.

Open Polytechnic of New Zealand

Diploma in Public Relations and Communication Management

Institute of Data & Marketing (IDM)

Professional Diploma in Digital Marketing, Marketing

MiniMBA

MiniMBA, Marketing