Katrina McGrath

About Katrina McGrath

As a Junior Account Executive at Factory PR, I support the EssilorLuxottica account, where I help lead communications for a globally recognized portfolio of brands including Ray-Ban, Persol, Prada, Miu Miu, Giorgio Armani, Versace, Ferrari and more. I specialize in media relations, influencer outreach, sample trafficking, showroom coordination, press reporting, event support, and strategic campaign execution.I’m deeply involved in crafting compelling brand narratives, securing earned media coverage, coordinating influencer seeding programs, maintaining media lists, and tracking press coverage to demonstrate impact and value. I also assist in organizing seasonal press previews and activations that bring our clients’ visions to life.With a B.S. in Marketing from the University of Tampa, I bring a strategic mindset and a creative edge to every campaign. My background blends analytical thinking with a deep passion for fashion, beauty, lifestyle, and wellness—spaces where I feel most inspired to connect brands with the audiences who love them, constantly inspired by the intersection of culture, storytelling, and brand identity.

Experience

1. Junior Account Executive, Fashion

   FACTORY PR

   Nov 2025 — Present

Education

• University of Tampa

  Bachelor of Science - BS, Marketing

  2019 — 2023