Katrina Lowrance
Pricing Professional @Dentsply Sirona
Signup · Get unlimited contacts
WORK HISTORY
Pricing Professional @Dentsply Sirona
Support pricing strategy and analytics across the North America Regional Commercial Organization for dental products, services, and education offerings.• Develop pricing guidance and strategy for product portfolios across U.S. and Canadian markets.• Analyze pricing performance, competitive benchmarks, and market trends to identify margin improvement opportunities.• Partner with Sales, Finance, Marketing, and Product teams to structure pricing bundles, promotions, and contract pricing strategies.• Maintain the North America Pricing Playbook to support standardized pricing governance and consistent commercial execution.
EDUCATION
Central Michigan University
Masters, Leadership
Davenport University
Bachelor of Business Administration (BBA), Business Administration, Management and Operations
Henry Ford Community College
Associate of Arts (AA), Computer Science
ABOUT KATRINA LOWRANCE
I am a pricing and revenue strategy professional with over a decade of experience helping global organizations optimize pricing decisions, improve margins, and strengthen competitive positioning.Throughout my career, I have supported pricing strategy across multi-billion-dollar product portfolios, working closely with sales, finance, marketing, and product teams to translate market insights and pricing analytics into actionable commercial strategies.My experience spans manufacturing, industrial, and healthcare sectors where pricing complexity, global markets, and large product portfolios require disciplined pricing governance and data-driven decision making.Areas of focus include:• Pricing strategy and revenue optimization• Pricing analytics and financial modeling• Competitive price benchmarking• Contract and discount strategy• Pricing governance and commercial executionI have worked extensively with pricing technologies and analytics platforms including Power BI, Tableau, SQL, SAP, Oracle, and PriceFX to support pricing insights and operational efficiency.I am particularly interested in opportunities where pricing can serve as a strategic lever for growth—aligning data, market insights, and cross-functional collaboration to drive stronger commercial outcomes.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.