Katrina Griffin
VP of Digital Transformation | Driving Operational Excellence | Expert in IoT, AI, and Digital Strategy
- Role
- Commerce Practice Services Director at Salesforce
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Katrina Griffin
I am a digital transformation executive with over 20 years of experience leading complex, high-impact initiatives across manufacturing, healthcare, automotive, life sciences, public sector, and technology. I specialize in helping global enterprises modernize operations, unify customer experiences, and unlock new revenue streams through AI, IoT, cloud, and commerce technologies.In previous roles—including eCommerce Director at Caterpillar (Solar Turbines) and Practice Services Director at Salesforce—I’ve launched and scaled digital ecosystems that have driven $20M+ in new eCommerce revenue within six months,$600M+ in attributable sales, and over $1.8B in total digital revenue impact. I’ve led multi-disciplinary, global teams to deploy enterprise-wide digital roadmaps, modernize legacy systems, and accelerate operational agility across Fortune 500 environments.My strength lies in bridging vision and execution—translating executive strategy into scalable, data-driven programs that deliver measurable ROI, improved margins, and lasting competitive advantage. Whether standing up a smart manufacturing ecosystem, optimizing a digital customer journey, or consolidating siloed platforms into a seamless digital thread, I lead with clarity, empathy, and a deep understanding of enterprise transformation at scale.As a trusted advisor to the C-suite, I bring an integrated approach to digital leadership that aligns product innovation, operational excellence, and revenue growth. I thrive in matrixed global environments and believe in building future-ready teams that adapt, scale, and drive change from the inside out.Areas of Expertise:+ Enterprise Digital Strategy & Execution+ Smart Manufacturing | AI, IoT, Cloud Adoption+ Multi-Billion Dollar Global Commerce & Digital Platforms+ Data + AI for Revenue Growth & Operational Efficiency+ Cross-Functional Leadership Across Complex Matrixed Orgs+ Salesforce Platform Strategy (B2B, Service, Marketing Cloud)+ Digital Operating Models, Governance & P&L Accountability+ Executive Communication | Change Leadership | DEI AdvocacyClifton Top 5 Strengths: Competition, Restorative, Achiever, Relator, CommandFind my Salesforce certifications and badges here: https://trailblazer.me/id/katrinagriffin
Experience
Commerce Practice Services Director
Nov 2021 — Present · US
Education
Saint Louis University
n/a, Clinical Laboratory Sciences
1996 — 1998
Bradley University
BS, Communications-Public Relations, Marketing
1998 — 2000
University of Phoenix
MBA, eBusiness
2008 — 2009
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