Katrina Frye
Living to use my right and left brain.
- Role
- Founder, Creative Director at Lauretta Records
- Location
- Pasadena, CA, US
- LinkedIn followers
- 500 followers
About Katrina Frye
Whether producing a brand shoot, designing a community event, building curriculum, or orchestrating a complex campaign, I’m fueled by one mission: to bring creativity and community to life through thoughtful, intentional, operational excellence.I am a creative operations leader, educator, and program builder with over a decade of experience translating bold ideas into scalable campaigns, learning experiences, and community initiatives. My work spans entertainment, nonprofits, and higher education, where I have led end-to-end creative production, managed cross-functional teams and partners, and built systems that align creative vision with operational rigor.In parallel, I have designed and delivered multi-year adult learning and professional development programs in marketing, entrepreneurship, and career strategy, supporting hundreds of creatives and emerging leaders through practice-based, discussion-driven learning. Equally comfortable in executive settings and community spaces, she has launched programs and campaigns that uplift underrepresented voices and strengthen local ecosystems.Educator. Entrepreneur. Creative. Creator.
Experience
Founder, Creative Director
Jan 2020 — Present · Los Angeles, CA, US
With ten years in the music industry Katrina Frye (CEO) believes Lauretta Records can help artists build a brand in a genuine way to match their incredible talent, songs, and sound. With fresh music and a fresh look, our artists are ready to capitalize on the blooming market, which can sometimes seem elusive. We work directly with companies based LA/NY/Nashville. Together we have placed over 50 songs in the last three years and look forward to giving more songs a space to be shared.
Education
Drucker School of Management
MA, Arts Management
2011 — 2013
Point Loma Nazarene University
BA, Visual Arts; Photography
2006 — 2010
Skills
- Art
- Team Management
- Social Media Marketing
- Community Outreach
- Microsoft Word
- Public Relations
- Adobe Photoshop
- Artist Relations
- Music Industry
- Illustrator
- Leadership Development
- Indesign
- Event Management
- Customer Service
- Microsoft Excel
- Volunteer Management
- Creative Entrepreneurship
- Editing
- Fundraising
- Teaching
- Entrepreneurship
- Museums
- Client Relations
- Graphic Design
- Strategic Planning
- Photoshop
- Nonprofits
- Nonprofit Organizations
- Microsoft Office
- Social Media
- Microsoft Powerpoint
- Research
- Photography
- Public Speaking
- Arts Administration
- Leadership
- Grant Writing
- Marketing
- Event Planning
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.