Katrina Frazer

About Katrina Frazer

NATIONAL ACCOUNTS DIRECTOR / KEY ACCOUNTS MANAGER• Highly skilled, results-driven sales and business development professional with 17 years of experience in global business-to-business media, technology, publishing, digital marketing, and broadcasting marketing.• Effectively promoted and sold leading brands in the technology sector including websites, print and online publications, conferences, trade shows, data, research, marketing services, and integrated solutions.• Outstanding communicator and negotiator with the ability to secure multi-million-dollar deals. Closed lucrative contracts worth up to $8 million. Consistently achieved 100-160% of sales goals and performance objectives.• Strong work ethic with excellent organizational, strategic planning, critical thinking, decision-making, business networking, presentation, relationship building, collaboration, follow-up, closing, and leadership skills.• Working knowledge and understanding of CRM systems, SaaS platforms, and Martech technologies.AREAS OF EXPERTISESales & Marketing Strategy, Consultative & Solution Sales, Intent & Acquisition Marketing, New Business Development, Lead & Demand Generation, Brand Identity & Awareness, National & Agency Accounts, Customer Relationship Management, New Product Launches, Regional & Territory Management, Go-to-Market Strategy, Account & Market Penetration, Prospecting, Sales Forecasting, C-Suite / VP Level Presentations, RFP’s & Proposal Development

Experience

1. Director, Partner Development

   Naylor Association Solutions (Naylor, LLC)

   Oct 2023 — Present · Boston, MA, US

Education

• Saint Anselm College

  Bachelor of Arts (B.A.), Business

Skills

• Publishing
• Crm
• Advertising Sales
• Integrated Marketing
• Management
• B2b
• Direct Marketing
• Social Media
• Salesforce.com
• Customer Service
• Newsletters
• Business-to-Business (B2b)
• Marketing
• Business Development
• Digital Marketing
• Trade Shows
• Digital Media
• Sales Management
• Marketing Communications
• Online Marketing
• SEO
• Online Advertising
• Customer Relationship Management (Crm)
• Product Marketing
• Lead Generation
• Social Media Marketing
• Event Management
• Digital Strategy
• Marketing Management
• Content Strategy
• Email Marketing
• Marketing Strategy
• Competitive Analysis
• Selling
• Market Research
• Strategic Planning
• Sales
• New Business Development
• Advertising
• Product Development