Katrina Cepeda
Associate Director, Account Management @Freestar
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WORK HISTORY
Associate Director, Account Management @Freestar
San Francisco, CA, US
My core day-to-day tasks in this role included:• Demonstrating expertise in the programmatic landscape, including header bidding, SPO, Identity, and Privacy Regulations• Delivering outstanding account management services• Tracking revenue performance and offering optimization suggestions to clients• Acting as a subject matter expert on company KPIs for the Customer Success Team• Developing and presenting quarterly and annual business plans to clients• Collaborating across different departments to address publishers\' challengesA section of my key accomplishments in this capacity entails:• Part of award-winning customer service team that secured the Titan Business Awards for Customer Service Team of the Year.• Managed enterprise accounts of $50K and above.• Established a process and dashboard to support clients with and below within a queuing system.• Trained CSM team on new Company products and initiatives.• Ensured process and performance improvement by leading and coaching team of up to seven direct reports.• Achieved victory in Q4-23 Challenge for largest increase in daily video revenue and most video optimizations completed in Q4 for an individual publisher.• Hold GAM (Google Ad Manager) Certified status.SkillsProgrammatic landscape - Header bidding - SPO - Identity - Privacy Regulations - Account management - Revenue tracking - Optimization suggestions - KPIs expertise - Business plan development - Cross-departmental collaboration - GAM Certified
EDUCATION
California State University, Chico
BA
SKILLS
ABOUT KATRINA CEPEDA
Welcome to my profile! I’m a seasoned professional with a rich history of leading customer success initiatives that not only foster revenue growth but also refine strategic account management practices. My expertise lies in crafting and implementing comprehensive training plans, ensuring that teams are equipped with the latest knowledge in digital advertising technologies.I’m recognized as an innovator in creating client support mechanisms, notably through the development and integration of a dashboard and queuing system that has significantly enhanced support for key accounts. My ability to develop and execute business plans has not only met but exceeded client expectations, driving substantial video revenue growth in the process.I pride myself on being adept at working across departments to address publisher challenges and improve process efficiencies, making a tangible impact on the businesses I work with. My expertise extends to utilizing market analytics effectively, aiding partners in not only reaching but surpassing their sales and marketing KPIs.I bring to the table a blend of strategic vision and practical implementation skills, with a focus on achieving and exceeding objectives. My approach is always centered around creating value for clients and fostering an environment of growth and innovation. Let\'s connect and explore how we can drive success together!
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