Katrīna Auškāpa

WORK HISTORY

EDUCATION

ABOUT KATRĪNA AUŠKĀPA

As a Senior Sales and Business developmer I am specialised in client acquisition & retention, international market expansion, building strategic partnerships and customer relationship cultivation, leading global expansion of SaaS platforms.Working in Icona, a software company delivering innovative digital tools that enhance remote collaboration, service management, and customer support operations worldwide, I lead the sales processes for Mid-to-Enterpise-Tier prospects, heading up the International Business Development of the remote assistance and customer support SaaS business line, designing the commercial and product strategy and developing alliances with global strategic clients and partners in 30+ countries. My responsibilities include international client relations, product demonstrations, partner collaboration, solution consulting, and identifying new business opportunities. I work closely with decision-makers and technical teams to translate operational needs into scalable digital solutions that create measurable impact.With an academic background in languages and international studies and several years of living abroad, I bring strong cross-cultural communication skills and adaptability to my work in the technology sector. I am particularly motivated by projects that combine innovation with practical, real-world efficiency gains.I am driven by the idea that technology should not complicate work — it should simplify processes, empower people, and enable smarter ways of operating.