Katrina Anderson
Communications Specialist @AccentCare
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WORK HISTORY
Communications Specialist @AccentCare
Dallas, TX, US
I am a member of the corporate communications team supporting all lines of business within AccentCare- Author and curate content for the weekly company-wide newsletter, distributed to over employees, many of which are field staff, on-the-go, receiving updates on mobile devices- Increased the newsletter open rate by 10%(35%- 45%) within one year, leveraging the Axios HQ newsletter platform - Lead an overhaul of compliance materials – including optimizing the department SharePoint site and company Code of Conduct – in partnership with the Chief Compliance Officer - Developed employee personas to guide the creation and delivery of internal content by examining HR data and conducting interviews with team members across the organization - Execute against the FY internal communications plan, maximizing the capabilities of the communications team, distributing strategic and targeted content, and contributing to the cultivation of an engaged and collaborative culture - Forge relationships with employees across the organization to better understand their roles and solicit stories to be used across all channels to create a cohesive brand story
EDUCATION
Tesoro High School
High School Diploma
Southern Methodist University
Bachelor's Degree, B.A. Public Relations and Strategic Communication; B.S. Applied Physiology and Sport Management
ABOUT KATRINA ANDERSON
Katrina believes in the power of storytelling to shape culture and foster a connected, informed and engaged workforce.Currently, Katrina is a communications specialist at AccentCare, a leading post-acute healthcare company headquartered in Dallas, Texas. In this role, she delivers essential information to employees, ensuring alignment with the company\'s strategic goals, purpose, vision and values. Her formative time at Southwest Airlines as a member of the communications team instilled firm convictions surrounding the vital role of communications in building a strong culture. Seeing firsthand how an aligned and loyal workforce drives positive outcomes across all areas of the business reinforced the importance of cultivating a positive employee experience. In May 2024, Katrina graduated from Southern Methodist University summa cum laude with a B.A. in Public Relations and Strategic Communication, a B.S. in Applied Physiology and Sport Management, and a minor in Corporate Communications and Public Affairs.
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