Katrina Benedicto

About Katrina Benedicto

With over a decade of experience in marketing and business development, I currently lead…

Experience

1. Director of Marketing and Communications - Nufarm Nutritional

   Nufarm

   Mar 2020 — Present · West Sacramento, CA, US

   Directing a large team of internal staff and third-party vendors to deliver global digital communication strategies, brand advertising, sales, trade show management, and marketing campaigns for a seed company with novel nutritional oil products: Aquaterra Advance Omega-3 and Nutriterra DHA Canola oil.Identify and expand into new markets; establish product and brand credibility. Led public outreach campaign to secure Norway’s first approval of biotech product. Invited to join UN World Ocean Sustainability Council as strategic advisor and voting participant member in 2022.

Education

• University of California, Santa Cruz

  BA

• University of Cambridge

  Certificate

• Quantic School of Business and Technology

  Master of Business Administration - MBA

Skills

• Food & Beverage
• Customer Service
• Training
• Editing
• Staff Development
• Event Planning
• Change Management
• Food Safety
• Business Development
• Marketing
• Sales
• Specialty Coffee
• Training Needs Analysis
• Field Marketing
• Leadership
• Training Facilitation
• Public Speaking
• P&L Management
• Writing
• Sustainability
• Retail
• Management
• Team Building
• Inventory Management
• Budgets
• Food
• Strategic Planning
• Performance Management
• Employee Training