Katrin McDonald

Marketing Manager Earned Media @Endura

Livingston, GB

Lead the global earned media strategy to build brand visibility and trust through PR and influencer partnerships. · Develop integrated campaigns that balance global consistency with local relevance across multiple markets. · Manage press outreach, media relations, and long-term influencer programs to drive authentic engagement. · Craft clear, compelling product stories that spark interest and build credibility through non-paid channels. · Collaborate cross-functionally with regional teams, agencies, and internal stakeholders to align earned media with broader marketing goals. · Drive internal communications to share marketing wins and campaign highlights across the business. · Use a mix of channels and tools—including digital platforms and in-office materials—to keep teams informed, connected, and inspired.

University of Tübingen, Germany

Magister