Katrin Espinosa
Sales Manager @Merkle Dach
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WORK HISTORY
Sales Manager @Merkle Dach
Munich, DE
In my role, I focused on consulting potential clients about our services in customer experience management, digital transformation, and data-driven marketing. By acting as a trusted advisor, I aimed to enhance client relationships and drive business growth. My efforts contributed to establishing Merkle as a key player in data-driven customer experience transformation- Building and maintaining the sales pipeline through the conception and implementation of marketing, lead generation, and campaign activities- Responsibility for the entire sales cycle from acquisition and pricing strategy to closing, including the creation and management of complex proposals- Conducting customer and partner presentations, as well as lead validation and qualification to increase revenue- Market monitoring, competitive analysis, and identification of new business opportunities
EDUCATION
Hochschule München University of Applied Sciences
Master of Engineering (M.Eng.), Business Engineering
Hochschule Ansbach
Bachelor of Engineering (B.Eng.), Wirtschaftsingenieurwesen
ABOUT KATRIN ESPINOSA
With over seven years of professional experience, currently serving as New Business Consultant at Merkle, focusing on market development and consulting of new potential clients in regards to our service offerings. Previously contributed as Senior Alliances Manager within the same organization, showcasing a consistent track record of collaboration and coordination in fostering impactful business relationships. Dedicated to enabling new clients in data-driven customer experience and respective project and iniciatives within their organizations.
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