Katrin Carola Lieberwirth
Senior Vice President @Stanton
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WORK HISTORY
Senior Vice President @Stanton
New York, NY, US
As part of STANTON\'s senior team, I have made key contributions to building out the firm\'s visibility in the marketplace as well as its Financial Group business, securing and growing key accounts via strategic counsel, efficient team management, and optimal program delivery. I work with C-level executives of primarily private/alternative investment firms and asset managers to develop and execute strategic communications plans that address firms’ reputational/brand recognition issues, effectively driving market differentiation and positively shifting brands’ perception.• Promoted to Sr. Acct. Supervisor in 2009, VP in 2011, SVP in 2018.• Supported global turnaround investor (20••••13) with transaction & crisis communications, addressing reputational issues & positioning needs. Managed account, educating stakeholders on firm’s investment philosophy, capabilities, successes. • Differentiated global asset managers in the marketplace, raising their profile with clients/business partners. Executed communications strategies to support expansions, leadership changes, launch of new business lines.• Counseled clients on shifting to integrated MarCom programs• Exceptional track record of driving visibility for clients in top-tier media (Dow Jones/WSJ, NYT, Bloomberg/TV, Fortune etc.) across multiple channels. Trained C-level executives to effectively communicate firm’s strategic vision, capabilities, experience.• Executed/counseled executives on stakeholder communications (corp. initiatives, product launches, transactions, crisis communications).• Managed transaction communications (growth buyout/turnaround/M&A), guiding GPs/CEOs on strategy and core messaging. Point of contact for investment teams, management, legal counsel, financial advisors. • Built out the agency’s set of capabilities and best practices (awards program, media resources, restructuring communications)• Managed/trained staff to achieve their mid-term goals for professional growth.
EDUCATION
New York University
M.A., Latin American & Carribbean Studies, Concentration: Finance
Cologne University of Applied Sciences
M.S., Technical Translation - English / Spanish ( Concentration: Economics, Law, Technology)
Universitat Autònoma de Barcelona
Scholarship, Spanish
University Hildesheim
B.A., Technical Translation for Spanish, English (Mechanical/Electrotechnical Engineering, Linguistics)
SKILLS
ABOUT KATRIN CAROLA LIEBERWIRTH
Seasoned, multi-lingual communications professional with 20 years of agency and corporate experience. Skilled in developing and executing targeted corporate communications programs and award-winning campaigns for U.S. and global financial businesses, delivering on objectives to enhance firms\' reputation, market differentiation and presence. With proven competencies in financial and corporate communications, I bring a solid track record of managing and growing clients in the private/alternative investment, financial services/advisory and impact/asset management space as well as have supported businesses across industry verticals- Client relationship management and counsel, across geographies and time zones- Strategic planning and advisory- Integrated marketing communication, incl. digital/content marketing programs- Impactful media relations, thought leadership and executive visibility – US/ international markets- Transaction communication- Reputation management - Crisis and stakeholder communications - C-level executive counsel and positioning- Media Training- MessagingI joined Stanton PRM in 2006 with a background in integrated marketing communications, international media relations and an understanding of different business cultures.
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