Katona Payne
Co-founder @The Scaling Department Co
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WORK HISTORY
Co-founder @The Scaling Department Co
Atlanta, GA, US
Building and scaling a specialized growth architecture firm from concept to full operational capacity. By combining high-level strategic advisory with lean execution, I’ve established a model that prioritizes deep client partnership and rapid market impact.• Bootstrapped to capacity within 60 days of launch.•Secured strategic investment within the first month of operations.
EDUCATION
Temple University
Bachelor of Science - BS
ABOUT KATONA PAYNE
I’ve led full-funnel strategies and led team-selling, which generated over $14M in revenue, drove 2,600%+ growth, and built marketing systems and sales enablement resources. Performance-driven leader that combines sales expertise, marketing technology, and revenue strategy to build pipeline, close complex deals, and deliver measurable ROI. I have extensive experience scaling and selling SaaS, product and service-based industries.I combine product-led thinking, full-cycle B2B & B2C, lifecycle automation, and data insights to drive adoption and measurable ROI. Over the years, I have a track record in driving results in complex environments by curating strategy, growing revenue, building required capabilities, inspiring creativity, leading teams, and executing. Proven ability to manage companies in enhancing products, sales playbooks, services, organizational strategies, structures, and development. I am a strong communicator and am able to strategically build long-lasting relationships with clients, stakeholders, and vendors. I am a passionate professional eager to apply unique knowledge and expertise to any company while constantly seeking growth.__Tools:SalesforceMicrosoft 365 CopilotChat GPTHyrosZapierClickFunnelsActiveCampaignSlickTextGoogle AnalyticsMeta Ads ManagerGo High Level+ more Skills:•Led enterprise-level pitches, presented to C-suite and executive stakeholders, and created custom sales decks for multi-stakeholder deals.• Architected over 20+ full-funnel MarTech ecosystems•Transformed 300k customer lead data into actionable insights and revenue •Engineered scalable content ops systems and workflows•Led cross-functional teams while managing 5+ external agencies
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