Kat McDonald
Exhibit & Sponsorship Sales Manager @ Seafood Expo & Processing North America
- Role
- Sales Manager at Diversified USA
- Location
- Portland, ME, US
- LinkedIn followers
- 500 followers
About Kat McDonald
As Sales Manager for Seafood Expo North America & Seafood Processing North America, I support clients across the global seafood industry through one of the most respected trade events in the sector. I also contribute to the broader Seafood Expo portfolio across North America, Europe, and Asia, helping connect exhibitors with qualified buyers and decision-makers around the world. over a decade of experience in B2B events and media, I focus on building strong relationships, understanding client goals, and delivering thoughtful solutions—whether that’s through exhibit space, sponsorships, or digital engagement.I’m motivated by the role events play in driving global trade, supporting sustainable practices, and creating space for real connection. It’s a privilege to work alongside such a dynamic industry and help clients navigate growth in a changing world.
Experience
Sales Manager
Nov 2022 — Present · Portland, ME, US
Lead revenue generation for exhibit space, sponsorships, and digital products—contributing to flagship B2B events. Focused on driving strategic growth, building strong client relationships, and streamlining internal sales processes for long-term success.Highlights-Build and standardize internal sales workflows adopted across teams to improve efficiency and accountability-Launch new product offerings based on market trends and client insights to drive engagement and revenue-Collaborate cross-functionally with marketing, operations, and content to ensure alignment and maximize impact-Mentor junior team members, supporting performance growth and team development-Committed to scaling best practices and advancing a sales leadership vision across the global event portfolio
Education
University of Maine at Farmington
Bachelor of Science, Community Health Education and Athletic Coaching Minor
2008 — 2012
Edinburgh Napier University
Psychology Minor, Psychology Minor
2011 — 2011
Skills
- Management
- Outlook
- Teamwork
- Cpr Certified
- Research
- Public Speaking
- Community Outreach
- Leadership
- Time Management
- Photoshop
- Nonprofits
- Customer Service
- Microsoft Word
- Microsoft Office
- Social Media
- Data Entry
- Event Planning
- Microsoft Excel
- Powerpoint
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