Kat McDonald

Exhibit & Sponsorship Sales Manager @ Seafood Expo & Processing North America

Role
Sales Manager at Diversified USA
Location
Portland, ME, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Kat McDonald

As Sales Manager for Seafood Expo North America & Seafood Processing North America, I support clients across the global seafood industry through one of the most respected trade events in the sector. I also contribute to the broader Seafood Expo portfolio across North America, Europe, and Asia, helping connect exhibitors with qualified buyers and decision-makers around the world. over a decade of experience in B2B events and media, I focus on building strong relationships, understanding client goals, and delivering thoughtful solutions—whether that’s through exhibit space, sponsorships, or digital engagement.I’m motivated by the role events play in driving global trade, supporting sustainable practices, and creating space for real connection. It’s a privilege to work alongside such a dynamic industry and help clients navigate growth in a changing world.

Experience

  1. Sales Manager

    Diversified USA

    Nov 2022 — Present · Portland, ME, US

    Lead revenue generation for exhibit space, sponsorships, and digital products—contributing to flagship B2B events. Focused on driving strategic growth, building strong client relationships, and streamlining internal sales processes for long-term success.Highlights-Build and standardize internal sales workflows adopted across teams to improve efficiency and accountability-Launch new product offerings based on market trends and client insights to drive engagement and revenue-Collaborate cross-functionally with marketing, operations, and content to ensure alignment and maximize impact-Mentor junior team members, supporting performance growth and team development-Committed to scaling best practices and advancing a sales leadership vision across the global event portfolio

Education

  • University of Maine at Farmington

    Bachelor of Science, Community Health Education and Athletic Coaching Minor

    2008 — 2012

  • Edinburgh Napier University

    Psychology Minor, Psychology Minor

    2011 — 2011

Skills

  • Management
  • Outlook
  • Teamwork
  • Cpr Certified
  • Research
  • Public Speaking
  • Community Outreach
  • Leadership
  • Time Management
  • Photoshop
  • Nonprofits
  • Customer Service
  • Microsoft Word
  • Microsoft Office
  • Social Media
  • Data Entry
  • Event Planning
  • Microsoft Excel
  • Powerpoint

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Kat McDonald — Sales Manager at Diversified USA in Portland, ME, US | Unifers