Katlyn Larkins

About Katlyn Larkins

I’m a results-driven marketing and account management professional with experience supporting AI-powered SaaS platforms and ecommerce advertisers. Currently, I work as an Account Manager at AdScale, optimizing PPC campaigns across Google and Meta Ads while managing client onboarding and support in a fast-paced SaaS environment. I bring a data-driven approach to paid media, CRM management, and performance analysis, using tools like HubSpot, Salesforce, Google Analytics, and AI automation to drive growth. My background also includes multi-channel campaign strategy, A/B testing, and branded content creation for social and email marketing.I hold a B.S. in Marketing from the University of Tennessee’s Haslam College of Business and thrive at the intersection of technology, strategy, and creativity. I’m passionate about digital advertising, SaaS, and client success, and always open to connecting with professionals in marketing, growth, and tech.

Experience

1. Account Manager

   Adscale

   Dec 2025 — Present · Atlanta, GA, US

   As a Account Manager at AdScale, I manage AI-powered advertising campaigns across Google Ads and Facebook Ads for e-commerce clients. I support client onboarding, troubleshoot technical and platform integrations using HubSpot, Jira, and AI-driven tools, and deliver ongoing performance optimization. My role focuses on driving measurable growth while maintaining strong, long-term client relationships.

Education

• Haslam College of Business at the University of Tennessee

  Bachelor of Science in Business Administration, Marketing