Katlyn McGowan
Marketing Student at University of Pittsburgh
- Role
- Marketing Research Intern at Olson Zaltman
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Katlyn McGowan
I am a senior at the University of Pittsburgh in the College of Business Administration…
Experience
Marketing Research Intern
Sep 2025 — Present · Pittsburgh, PA, US
I conduct qualitative analysis of interview transcripts to identify consumer trends, deep metaphors, and behavioral insights. I collaborate in cross-functional teams during brainstorming sessions and project meetings to support marketing research initiatives. I support research processes to uncover consumer motivations and cultural insights.
Education
Dietrich School of Arts and Sciences, University of Pittsburgh
Bachelor of Science, Biology/Biological Sciences, General
University of Pittsburgh School of Business
Bachelor of Science in Business Administration, Marketing
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