Katlin Swisher
Higher Ed Strategist and Researcher
- Role
- Director, Strategy Planning at SimpsonScarborough
- Location
- Morgantown, WV, US
- LinkedIn followers
- 500 followers
About Katlin Swisher
With more than a decade of strategic experience in higher education, I am a leader in marketing communications and branding, enrollment management, and orientation and transition. I possess a complex understanding of higher education organizations, operations, trends, and strategies and communicate those in an accessible manner with campus stakeholders to inform decision-making and transformation. As a strategist, researcher, teacher, and mentor, I am dedicated to using data and storytelling to help campuses build trust with their audiences, support strategic planning and branding efforts, and inform organizational change.
Experience
Director, Strategy Planning
May 2024 — Present
Collaborate with internal and client teams at project launch to establish the overarching project plan, client goals, timeline needs, milestones, past project work, and business development opportunities.• Increase the efficiency and effectiveness of project plans and strategies by identifying opportunities for better deliverable and cross-team integrations.• Create and maintain relevant project information that keeps project stakeholders informed and ensures a shared vision of success.• Collect and synthesize primary and secondary data to develop actionable insights.• Lead the development and presentation of research and strategy deliverables that are clear, relevant, engaging, and actionable.• Lead and manage the development of integrated brand, marketing, content, and paid media strategies for Tier 1 projects.
Education
West Virginia University
Doctor of Philosophy in Higher Education
2015 — 2019
West Virginia University
Master of Arts in Higher Education Administration, Educational Leadership Studies
2012 — 2014
West Virginia University
Bachelor of Science in Journalism, Public relations major; political science minor
2008 — 2012
Skills
- Sprout Social
- Student Information System
- Community Outreach
- Student Recruiting
- Focus Groups
- Ap Style
- Strategic Planning
- Social Media
- Public Speaking
- Blogging
- Research
- Fundraising
- Public Relations
- Event Planning
- Social Networking
- Assessment
- Marketing
- Editing
- Leadership
- Admissions
- Writing
- Qualitative Data
- Higher Education
- Journalism
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